Cierco donates €3,000 to fund ADJRA anti-bullying campaign

The Cierco Business Group handed over a €3,000 cheque to the Association for the Defence of Youth at Risk in Andorra (ADJRA) on Thursday. ADJRA was one of the organisations selected at the second Andbus Solidari Forum, held on 25 September.

The donation will fully fund ADJRA’s “2025–2026 School Bullying Awareness Campaign,” to be carried out in schools across the country. Planned activities include 15 prevention workshops, the printing and distribution of 100 books containing real testimonies, five expert-led debate sessions, and audiovisual and participatory materials designed to reach more than 300 students.

The project aims to strengthen early detection of bullying, foster empathy among pupils, and give children and adolescents practical tools to respond to and prevent bullying situations.

The cheque was presented in the presence of Helena Martínez, representing ADJRA, and Sergi Rosell, director general of Cierco Business Group. Rosell highlighted the importance of investing in initiatives that protect the emotional and social wellbeing of Andorra’s young people. Martínez thanked the company and stressed that partnerships between businesses and social organisations are essential to tackle complex issues like bullying.

This initiative is one of 12 projects chosen in the second edition of the Andbus Solidari Forum, a platform that connects companies and social organisations to generate community impact. Cierco said the collaboration reaffirms its commitment to corporate social responsibility and to promoting a safer, more inclusive environment for children and youth.